PURE Sports Nutrition was founded in 2012 by siblings Simon and Marewa Kraak. Marewa, a qualified Sports & Exercise Nutritionist with a degree from the University of Otago, has a background as a former New Zealand representative rower and elite road cyclist. Simon, an avid road and mountain biker, is also an all-around adventurer. The two of them started PURE Sports Nutrition after struggling to find sports nutrition products that were made with high-quality, natural ingredients and free of artificial colours and cheap additives.
When they first started PURE, Simon and Marewa set aside concerns about cost and instead focused on the sports science and nutrient quality of the ingredients they used. This commitment to using the highest quality natural ingredients has defined their business philosophy from the very beginning.
At PURE Sports Nutrition, we believe in creating premium sports nutrition products that are made with the best ingredients available. To ensure that we meet this goal, we do all of our product development in-house, this allows us to carefully test and refine our formulations, making sure that every product meets our high standards for taste and performance. Before releasing any new products, we trial them with athletes in training and racing, to get real-world feedback and make sure that they meet the needs of the athletes who will be using them.
We stand behind all of our products and use them in our daily lives, whether for exercise or general well-being. We are confident that our products will work for you, too. We hope you will give them a try and experience the benefits of using high-quality sports nutrition products for yourself.