PURE Sports Nutrition was started by brother and sister, Simon and Marewa Kraak. Marewa is a qualified Sports & Exercise Nutritionist (BAppSc University of Otago), former New Zealand representative rower and elite road cyclist. Simon is a keen road cyclist, mountain biker all around adventurer.
We started PURE Sports Nutrition in 2012 after failing to find sports nutrition products that "sat well" while training and racing. Everything was artificial, full of colours and cheap ingredients. No one was making decent sports nutrition products so we decided to make our own.
Our starting point with PURE Sports Nutrition was putting the cost of ingredients aside and instead focusing on the sports science and nutrient quality of ingredients. This defined our whole business philosophy. Premium sports nutrition made out of the highest quality natural ingredients.
Simon and Marewa continue to do all our product development and manufacturing in-house. This means we can get the science right, while testing many different formulations. We trial each of our products with athletes in training and racing before going to market. Put simply, if we don't like the taste and performance of a product, then we don't expect anyone else to like it either. We stand behind all of our products, whether for lifestyle or exercise we use them daily so we know how they perform.