About Us


The PURE Sports Nutrition range is proudly developed and produced in New Zealand. Our brand stands for high quality, natural products that fuel clean performance, containing no artificial ingredients or colours.  The range has grown to provide premium products for exercise and lifestyle. 

We are proud sponsors of sports events and athletes throughout New Zealand and internationally, both at a grassroots community level and major mass participation events. We believe in giving back to the communities where we live, work and play.

Read more about why we started PURE Sports Nutrition here.


The Team

Simon Kraak

Co-Founder / Director

Mobile: +64 (0)21 257 8481

Marewa Sutherland (Kraak)

Co-Founder / Sports Nutritionist

Rowan Panozzo

AU Account Manager

Mobile: +61 410 260 520

Tessa Aukje Dekker

NZ Key Account Manager

+64 21 409 357

Erin Enright

HQ Sales Support

NZ Freecall: 0800 772 732, Australia Freecall: 1300 736 711