Free With Your Order*
Spend $50 and get a single serve of our electrolyte sports drink to try. Spend $130 and get a PURE branded reusable soft cup for FREE.
Energy Gels
PURE Energy Gels are designed to provide fast fuel during exercise in a no-fuss easy-to-use way, using real ingredients, natural fruit flavours and carbs.
Electrolyte Sports Drink
Our Electrolyte Hydration is a premium isotonic electrolyte drink base using real freeze dried fruit, carbohydrates and electrolytes.
Trusted By...
For Racing & Training
Made with premium ingredients, gluten free with no artificial flavours or colours.
Scientifically formulated to give you everything that you need and nothing you don't.
Made in New Zealand and tested by real athletes for proven performance in racing and training.
Stomach friendly formulations that are easy to digest, not super sweet and taste great.
We Strongly Endorse...
"The team here at Bicycling Australia have sampled (and ridden using) a range of Pure products and we strongly endorse them. Their Fluid Energy Gels are particularly good; they are far more ‘drinkable’ due to their liquid nature and have noticeably natural flavouring."
The Team @
Bicycling Australia Mag
"We have been using Pure Nutrition products for several seasons now, and we have been extremely impressed with the results. Our players have reported feeling more energised and focused during training and games, and they have also seen significant improvements in their recovery time. We are confident that Pure Sports Nutrition products have played a role in our success on the field. We highly recommend Pure Nutrition. Their products are top-notch, and their customer service is second to none."
Brad Mayo - Head of Athletic Performance
Hurricanes Super Rugby Team
I Was Suitably Impressed...
"Having used much of this product before, during and after a 100km mountain bike race, I was suitably impressed. I like the subtle flavours from PURE Sports Nutrition, and that they're fastidious about using high quality ingredients. Your choice of sports nutrition needs to work for you, but I'd recommend picking up a few items to try for yourself."
Mike Blewitt
Australian Mountain Bike Mag
New to Sports Nutrition?
Made in New Zealand...
PURE Sports Nutrition products are all proudly made in New Zealand in our purpose built factory at PURE HQ in Christchurch. This enables us to control the quality of our products from initial idea, through the new product development process, to the final product that comes off the production line.
UPCOMING EVENTS...
